Elizabeth Shaules Shaules itibaren Akpugo, Nijerya itibaren Akpugo, Nijerya

I'd give this three and half stars if I could. An enjoyable read with characters that grow and change and have you cheering or sighing or seething. I'll be picking up more of Melissa's work in the future. What my face looked like as soon as I finished reading --> =D

People are becoming more and more immune to advertising. If you read the today's paper, ask yourself how many ads do you remember? I bet its zero. Seth Godin makes a convincing case how the most effective marketing method in nowadays world that is overflown with information is permission marketing. If you are a marketer and you don't have gazillion dollars to spend on advertising, you should read this book. If you do, don't forget to read also his "Unleashing the Idea Virus"